Gofman A. B. Fashion and People. A New Theory of Fashion and Fashion Behavior. Moscow: Knijnyi Dom Universitet, 2015. 6th ed. 228 p.
Fashion as sociocultural phenomenon is treated in this book. Structure of fashion, its values, fashion innovation and cycles, functions of fashion, different types of fashion behavior and participants, its connections with custom, mass culture, style, snobism, prestigious consumption, industrial design, etc, all these questions are analyzed.
fashion structure of fashion fashion values fashion innovations and cycles fashion behavior