Nestik T.A., Sedova N.N., Klimanova E.G. The Future of The Research Industry: From Competing for Budgets to Finding Partners. Monitoring of Public Opinion: Economic and Social Changes. 2021. No. 1. P. 368–386.

Òåêñò ñòàòüè íà ñàéòå æóðíàëà URL: https://www.monitoringjournal.ru/index.php/monitoring/article/view/1899/1500 (äàòà îáðàùåíèÿ 11.01.2022)

Abstract

The rapid changes in the re­search industry driven by digital trans­formation and social change attract more and more attention from academic researchers and research market partic­ipants. An increasingly urgent task is to determine the consequences of intro­ducing digital technologies into research processes, including the use of artificial intelligence systems. This article aims to analyze technolog­ical, economic, socio­political, and cul­tural factors of change in the research industry and the characteristics of the emerging ecosystem of the applied re­search market. We base our analysis on the results of the foresight session “Re­search Industry: Trends and Windows of Opportunity”, organized by the Russian Public Opinion Research Center (VCIOM) on September 11, 2020. We examined the changes in the ap­plied sociological research market that are expected in the next 3­10 years, and the windows of opportunities opening for the development of participants in the emerging research ecosystem. We conclude that in the coming years, the growing number of research companies would switch to such business models that are based on providing customers with quick access to a unique user ex­perience, and on embedding research processes in the interaction of consum­ers with customers' products using the Internet of Things. The accelerated intro­duction of artificial intelligence systems will increase the demand for conceptu­alization and qualitative research. An increasingly important factor for market success will be creating unique value for customers by coordinating the exchange of resources between different partici­pants in the emerging ecosystem of the research market.

Content (in russ)