Rozhdestvenskaya E.Yu. Transmedial storytelling in search of the National idea of Russia. Logos, 2015, Vol. 25, No. 3, pp. 197-223.

Abstract

In this article the author starts with the art object, which was created on the basis of on All-Russian competition of art concepts on a topic «The National Idea of Russia». The visual analysis contains a dynamic political representation: the unification of the images a sovereign’s orb and a traditional tilting doll creating the provocative  effect along with a slogan Try to kill! as an aggressive counter-game with the viewer. The textual analysis is connected with 458 art ideas which were participating in contest and have shown significant range of substantial references for understanding a national idea of Russia. But the national unifying idea is visually aggressive, substantially –traditional.