Shilova V.A., Yakovleva A.A. (2021). Information consumption as a form of identity manifestation (Part 1). Communications. Media. Design, 6(2), 98-119. retrieved from https: ...

Òåêñò ñòàòüè íà ñàéòå æóðíàëà URL: https://cmd-journal.hse.ru/article/view/13052/13066 (äàòà îáðàùåíèÿ 28.09.2021)

Abstract

This article (Part 1) provides a theoretical framework of the author's original study of the   relationship   between   the   recipients'   information consumption and   theiridentities. We will describe the study itself later in Part 2 of the article.The  authors  consider  that  due  to  the  development  of  the  latest  communicationtechnologies,   the   expansion   of   technical   capabilities for   the   production   of   information content  and  access  to  it,   a  new  model  of  information  consumption  is being formed. Thus, it is necessary to search for new methodological approaches to studying  and  interpreting  audience  behaviour.  Authors  propose  to  consider  thepractices of information consumption in connection with consumer identities.The  article  focuses  on the  identity  theories  and  the  practices  to  study  identity;  it provides  a  detailed  overview  of  various  concepts.  The  authors  distinguish  theirapproaches  to  the  description  of  their  types  of  identities  and  the  structures  arisingfrom  them.  In addition,  in  this  article,  the  authors  discuss  approaches  to  studyinginformation search  motives  and  consumer  behaviour  in  connection with  the  massmedia.Based on the analysis of   previously conducted empirical studies, the authors identifysome   general   trends   in   information   consumption.   After   studying   the   existingtheories,  the  authors  assume  that  the  structure  of  identity  sets  the  motive  forbehaviour  in  the  search  for  information  and  acts  as  a  criterion  for  accepting  or   rejecting an information message.

Content (in russ)