Ilyicheva L.E., Syzdykov A.A. Value measurements: content analysis in social networks. Sociopolitical Sciences. 2022. Vol. 12. No. 5. Pð. 13–22. DOI: 10.33693 ...

Abstract

Social media platforms are becoming important translators of  values in  modern society, where young people express political sentiments through the use of various types of content. Relatively free online communication platforms, as well as high Internet penetration among young people, make it particularly relevant to study political values through content analysis in social networks. In order to determine the political values of young people that they broadcast on social networks, a comprehensive study was conducted based on the use of case-study, event-analysis and content analysis methods. In total, 42 groups of neutral dialogue platforms were studied; 42 – opposition and 23 communities of the “Young Guard”. Such a sample allows us to identify the peculiarities of  the  transmission of  political values depending on  geography, local traditions, peculiarities of  mentality, and the  development of civic activism.