Shilova V.A., Vedenin V.A. Methodological Foundations of Propaganda in Information Wars. Communications. Media. Design. 2025. Vol. 10. No. 1. Pp. 62-73. DOI: 10.17323 ...

Текст статьи на сайте журнала URL: https://cmd-journal.hse.ru/article/view/26747/22312 (дата обращения 25.07.2025)

Abstract

This article explores the key theories behind propaganda and how it is used in information warfare. The aim of the article is to examine the main theories and models of propaganda, as well as its functions and applications in modern society. To achieve this goal, the article draws on a wide range of theories and models from prominent thinkers such as G. Lasswell, W. Lippman, J. Dewey, N. Chomsky, E. Herman, and J. Ellul. These theories and models are analyzed and summarized to provide a comprehensive understanding of propaganda. The article also discusses how propaganda is used in information wars and its various functions, both positive and negative. The authors conclude that propaganda is an essential part of public policy and can serve various purposes. Positive propaganda aims to explain the fundamental values of society, while negative propaganda can fuel conflicts and exacerbate contradictions. Various models of propaganda, such as the Chomsky–Herman model and the J. Ellul model, offer different approaches to analyzing and understanding propaganda. The decoding model, developed by S. Hall, highlights that each person perceives information differently based on their own set of attitudes. This complexity and versatility of propaganda as a phenomenon makes it a complex and multifaceted subject.