Miryasova O.A. Gender Agenda in Regional Media: Institutional Restrictions and Potential for Change. Monitoring of Public Opinion: Economic and Social Changes. 2025. No. 3 (187). Pp. 219–242.

Текст статьи на сайте журнала URL: https://monitoringjournal.ru/index.php/monitoring/article/view/2644/2150?utm_medium=email&utm_source=UniSender&utm_campaign=350848034 (дата обращения 28.07.2025)

Abstract

The article studies the limitations imposed by the institutional environment on the work of regional mass media. In addition, the author considers regional media as one of the actors participating in the process of social transformations. Methodologically, the study bases on the institutional analysis focused on the study of norms, practices, and behavior of actors in various institutional frameworks. The results of a content analysis of media materi­als and interviews with editors, journalists and bloggers were used as empirical data.Processing of these data shows that the con­tent of regional media depends on the con­cept of the publication and the ideas of the media management and editorial staff about the "norm". The management and journalists of traditional media take into account the ste­reotypes of their audience, strive to meet the expectations of the "average reader" and avoid "dangerous" topics. "New media" are focused on the current agenda and often become a tool for promoting new ideas. Emancipatory trends in the coverage of gender issues in the federal media and "new media" influence tra­ditional regional media, and feminist activism creates information reasons and "supplies" he­roes for publications.