Baranovskaya T.B. On the dynamics of the perception of the elderly: Factors of positive changes under demographic aging. RUDN Journal of Sociology. 2025. Vol. 25. No. 3. Pp. 619-632. doi: 10.22363 ...

Текст статьи на сайте журнала URL: https://journals.rudn.ru/sociology/article/view/46596 (дата обращения 28.10.2025)

Abstract

The article is devoted to the analysis of the dynamics of perception of old age in Russia in the context of ongoing demographic aging and increasing personnel shortages. Traditionally, intergenerational relations and the position of the older generation are associated with negative stereotypes, which have long hindered the full integration of older people and the realization of their social and labor potential. Recently, a situation has developed in which the state and the labor market show interest in the active participation of older people. The aim of this study is to identify changes in public perceptions of old age and aging and to determine the factors underlying these changes. A quantitative secondary analysis methodology was used, comparing the results of several large-scale nationwide sociological surveys (2005, 2022, 2023, and 2024). The data obtained indicate a positive shift in public attitudes toward old age and older people, despite persistent ambivalence. Old age is beginning to be associated primarily with positive qualities, such as wisdom and rich experience. At the same time, a noticeable reduction in intergenerational contradictions and hostility has been recorded due to the complex interaction of several factors: on the one hand, there is an increase in the educational level and general activity of the older generation, its readiness for new forms of participation in the life of society; оn the other hand, a significant role was played by changes in the worldview of the younger generation, for whom “time for oneself” and the pursuit of personal hobbies have become a priority, and young people (especially the 18-24 age group) demonstrate the greatest similarity in views with the 60+ generation, which contributes to the formation of mutual sympathies and the reduction of the intergenerational gap. The identified trends highlight new opportunities for building effective intergenerational interactions, in particular for developing mentoring in the professional and business sphere.