Adamyants, T. Z. (2025), “Multidirectional meanings of the modern socio-cultural environment in terms of their influence on socially significant audience reactions”, Research Result. Social Studies and Humanities, 11(4), 63-76, DOI: 10.18413 ...

Текст статьи на сайте журнала URL: https://rrhumanities.ru/journal/annotation/3997/ (дата обращения 12.01.2026)

Abstract

The article is devoted to the social diagnostics of the influence of multidirectional meanings broadcast by popular Internet sources of information on the socially significant reactions of the audience. The focus was on articles on the same topic, but with different motivational and target (semantic) orientation, which received a large number of readers and comments. The study is relevant because of the social importance of scientific research into forms and methods of communication that strengthen patriotism and optimism and reduce uncertainty and anxiety in the population, particularly in times of increased risk to the unity of Russian society. The methodology was based on the interdisciplinary semio-      sociopsychological concept of social communication developed at the Institute of Sociology of the Russian Academy of Sciences. The method of intentional (motive-targeted) analysis was used to identify the latent meanings of the socio-cultural environment and the ways in which they are understood by participants in communication interactions. As a result of the study, it was found that the socially active part of the middle-aged and older audience has a position that is in line with the moral values of society, as well as the ability to "see" and reject manipulative techniques when faced with diverse meanings regarding the following resonant topics: attitudes towards those who have left the country for political reasons; attitudes towards the scandalous statements of recent pop stars; attitudes towards nationalist insults against Russians. It is possible to extend the conclusions about the reactions of the active and understanding part of the Internet audience to the reactions and adaptation of the active and understanding part of the middle-aged and older population of the country to the presence of multidirectional meanings in the modern sociocultural environment. Keywords: communication interactions, sociocultural environment; meaning; understanding; intentional (motive-targeted) analysis; social values. The article is devoted to the social diagnostics of the influence of multidirectional meanings broadcast by popular Internet sources of information on the socially significant reactions of the audience. The focus was on articles on the same topic, but with different motivational and target (semantic) orientation, which received a large number of readers and comments. The study is relevant because of the social importance of scientific research into forms and methods of communication that strengthen patriotism and optimism and reduceuncertainty and anxiety in the population, particularly in times of increased risk to theunity of Russian society. The methodology was based on the interdisciplinary semio-      sociopsychological concept of social communication developed at the Institute of Sociology of the Russian Academy of Sciences. The method of intentional (motive-targeted) analysis was used to identify the latent meanings of the socio-cultural environment and the ways in which they are understood by participants in communication interactions. As a result of the study, it was found that the socially active part of the middle-aged and older audience has a position that is in line with the moral values of society, as well as the ability to "see" and reject manipulative techniques when faced with diverse meanings regarding the following resonant topics: attitudes towards those who have left the country for political reasons; attitudes towards the scandalous statements of recent pop stars; attitudes towards nationalist insults against Russians. It is possible to extend the conclusions about the reactions of the active and understanding part of the Internet audience to the reactions and adaptation of the active and understanding part of the middle-aged and older population of the country to the presence of multidirectional meanings in the modern sociocultural environment.