Eremicheva, G.V., Menshikova, G.A. (2025), Platform employment and algorithmic management – a new level of work and management in the modern labor market, Semioticheskie issledovanija.Semiotic studies, vol. 5, no. 4, pp. 82–96, DOI: http: ...

Abstract

Platform employment (PE) is a new segment of the labor market, where traditional labor relations are giving way to flexible, short-term contracts. It is characterized by non-traditional tripartite labor relations (employee, client, and digital platform). The appeal of PE is based on its ability to reduce transaction costs, create conditions of relative independence for the contractor from the employer, and minimize entry requirements to the labor market. Digital platforms are shaping a new type of governance (algorithmic management) using Artificial Intelligence (AI) technologies: algorithms, rules, instructions, ratings (rankings), and a special control mechanism. When assessing the social significance of algorithmic management, particular attention is paid to the conflict between technological and humanistic dimensions. The results of an analysis of pilot surveys (2023–2025) of delivery couriers revealed the main barriers and violations they face, as well as the practices they use to maintain a balance between the effectiveness of algorithms and human participation, data protection, interaction, and trust. Young people seek autonomy and self-expression, independence in earning income and managing their free time. This leads to a blurring of the boundaries between work and leisure. Courier services often fall prey to informal employment and criminal activity, prompting state and city authorities to take specific steps toward legislative and regulatory oversight of the platform economy. Despite the high level of youth involvement in the courier industry, the likelihood that courier services will help address the labor shortage in the traditional labor market remains uncertain