Markin V.V., Kubyakin E.O., Plotnikov P.P. The discourse of the phenomenon of ethno-regional identification in the model the southern region (an analytical review of sociological research in the Krasnodar region ...

Abstract

The problem societiesy identity in local and global social space is reflected in different spheres of public life. For the researcher it is important to consider factors such as multi-ethnic features of the study area (region), mental, socio-political, religious, historical and other aspects. The variety of possible methodologies, which we wrote in the previous section, gives scope for research in many fields of. However, among the other four methods are the most interesting in empirical terms: statistical analysis, studies of objectivity and intentionality of the mass consciousness (on the basis of mass surveys and focus groups), special content analysis of media and expert evaluation. At the same time, is also an important secondary analysis of already conducted research, which built a new discourse of scientific reflection.