Vasilyev, N. A. New social world. The omnipotence of the network. Znaniye. Ponimaniye. Umeniye. 2021. No. 4. Pp. 133-146.

Òåêñò ñòàòüè íà ñàéòå æóðíàëà URL: https://journals.mosgu.ru/zpu/article/view/1465 (äàòà îáðàùåíèÿ 05.01.2022)

Abstract

New types of social, cultural and media  communications are not a short-term, regional,  technical phenomenon; they are not disparate  social networks and separate thematic services.  This is the foundation of a unified system, the  basis for a new interactive global platform,  which already affects all sides of human life  and transfers society to a new level of social  relations. The impact of social networks and  services on public consciousness and the daily  life of all segments of the population has  reached the highest level and is shaping a new  society, which we call the New Social World.  In the historically foreseeable past, there has  not yet been such a phenomenon that can be  comparable to the New Social World in its  power, ability to penetrate any group of society,  in terms of the level and speed of its influence  on changing the life of each person in particular and individual societies in general. It is a new phenomenon that will forever change the  historically formed way of life of traditional  societies based on traditional national-spiritual  and cultural-moral identification. The research  topic seems to be one of the most relevant areas  of research in the social sciences and, above all, sociology, designed to record objective changes in the social appearance of modern society, the  content characteristics of value consciousness,  the characteristics of culture and, in general,  the dynamics of the socio-cultural and media  communication development of society.