Gezalov A.A., Komissarov S.N. Globalization as a development factor national cultures. SEARCH: Politics. Social studies. Art. Sociology. Culture. 2022. No. 4(93). Pp. 33-44.

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Abstract

In the article, the authors explore the problems of the influence of globalization on the development of national cultures. Globalization radically changes communicative, economic, political, cultural and other ties and relations in society, affects the value-semantic continuum of human existence, assessments of the past and ideas about the future. Significant changes in many parameters of social reality indicate that a qualitatively new era is coming in the history of mankind. The main engine of globalization is not only economic and geopolitical interests, but also the strengthening - based on the formation of a global media communication platform (Internet, social networks) - of interaction and interpenetration of the cultural worlds of various civilizations. political, socio-economic, so much cultural factor. The rapprochement and interpenetration of nations and cultures is accompanied by attempts to level their national identity, frankly imposing on all peoples, primarily Russia, an Americanized version of mass culture as an attribute of the expansion of the West