Medvedeva E.I., Kroshilin S.V. New challenges to successful people: trends of Russian realities. Regional problems of economic transformation. 2023. No. 4(150). Pp. 229-237. DOI 10.26726 ...

Abstract

In modern conditions, there is a change in the formats of people's positioning: an increasing number of Russians in one form or another prefer to analyze and evaluate different aspects of their lives. Many are guided not by general global indicators, but by private, individual, family ones. As a result, people prefer to analyze the structure and format of their consumption, qualitatively and quantitatively measure needs. New types of goods and services are appearing, the lifestyle itself is changing. In these conditions, it is necessary and timely to study the designated modern trends and trends. The article presents the results of the author's interdisciplinary research The success of a modern person: a model of his satisfaction, which was implemented in a number of Russian regions. It showed that one of the defining incentives for consumption today is a focus on satisfaction. Therefore, it is necessary to determine the relationship between the structure of purchases, the individual's capabilities, rationality of spending, consumption style and other factors influencing each other in order to be able to assess these phenomena and determine the determinant factors of satisfaction that undergo changes due to the influence of exogenous and endogenous components (factors) on them. This article is devoted to the analysis of these issues.