Adamyants T.Z. Mass media audience as a subject and an object of the communicational interaction. Humanus, 2018, Issue 3, pp. 96-107.

Текст статьи.

Abstract

Overview of models of communication, which legitimized at the scientific level best, according to their authors, objectives and methods of communication between communicator and audience, is presented. The period since the 1950-ies until today is covered. The topical features of the models are traced.