Gofman A.B. Moda i blagotvoritelnost. Voprosy sotsialnoy teorii. Nauchnyi almanakh, 2018, Vol. 10. Issue 1, pp. 101-116.

Abstract

Fashion is omnipresent, it influences all phenomena of social life, including philanthropy. The aim of this article is to demonstrate the presence of fashion in contemporary philanthropy. The author distinguishes four types of  philanthropy, namely traditional, institutional, public and civil, and fashionable. The influence of fashion on present-day philanthropy is demonstrated by the presence in it of four “attributive” values of fashion, identified by the author in his previous works; it is the values of nowadays, of universalism, of play and  of conspicuous.