Zadorozhniuk I.E., Korosteleva L.Yu. International university rankings: suggestion of attractiveness. In: Education and science in Russia: state and development potential. Collection of scientific articles. Issue 3. M.: Center for Social Forecasting and Marketing, 2018 – 680 p. P. 282-300 Zadorozhniuk I.E., Korosteleva L.Yu. International university rankings: suggestion of attractiveness. In: Education and science in Russia: state and development potential. Collection of scientific articles. Issue 3. M.: Center for Social Forecasting and Marketing, 2018 – 680 p. P. 282-300Глава из книги: Образование и наука в России: состояние и потенциал развития. Выпуск 3. М.: Центр социального прогнозирования и маркетинга, 2018 — 680 с.ISBN 978-5-906001-60-3; ISSN 2658-3402DOI нетPosted on site: 10.03.19Текст статьи.AbstractA comparative analysis of rating places Pomor 200 universities, ARWU, THE, QS. The interpretation of the phenomenon of dominance in higher education institutions of English-speaking, as well as universities in North America and Europe. The concept of suggestion is involved for its explanation and increase of degree of attractiveness of vu-call-leaders. It is argued that the introduction of Mosmr improves the competitive environment of the global educational space, provides recommendations for the optimization of such innovation in the evaluation of universities as a parameter Universities and society.