Korshunov I.A., Peshkova V.M., Malkova N.V. Successful Strategies of Vocational Schools and Universities in Implementing Continuing Education Programs. Educational Studies, 2019, Issue. 1, pp. 187–214.

Abstract

Open statistics is analyzed to examine the successful strategies of implementingcontinuing education ( CE) programs by vocational schools and universities.The study identifies the industries that benefit from those successfulstrategies the most. In vocational schools, such industries include medicine,oil and gas production and chemical processing, transport, mining and metallurgy,electrical engineering and telecommunications, pedagogy, tertiarysector, architecture and construction. As for higher education, CE programsare pursued most actively by medical, multidisciplinary, pedagogical, law andeconomics, and polytechnic universities. A relationship has been establishedbetween CE enrollment and general student population.Implementation of CE programs contributes to financial sustainability of vocationalinstitutions. Successful strategies may ensure from 25 to 40 percentof the total budget in educational institutions that specialize in oil and gas productionand chemical processing, medicine, electrical and power engineering,ICT, law and economics. Efficient strategies include narrow specializationand collaboration with strategic enterprises, while online marketing toolsplay a relatively small part.Continuing education was found to contribute little to financial sustainabilityof large national universities despite higher CE enrollments, barely accountingfor five percent of their total budget. At the same time, a number ofsmall institutions of higher education (regional branch campuses and privateuniversities) can generate over half of their income from CE programs, universitystatus playing a guiding role in student attraction. Analysis of universitystrategies shows that low interest in implementing CE programs for thegood of regional industries is related to the absence of CE-based indicatorsin annual monitoring reports and the lack of established policies for integratingCE programs into higher education.

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