Brega A.V. Political construction of identity in mass media and social networks: rejection and empathy. Social and humanitarian knowledge, 2020, Issue. 2, pp. 234-246.

Abstract

The article deals with the mechanisms of formation of rejection and empathy of the image of Others in political construction in the mass media and social networks. Special attention is paid to the characteristics of strategies that lead to both alienation and acceptance of otherness in public communications.