Institute of Sociology
of the Federal Center of Theoretical and Applied Sociology
of the Russian Academy of Sciences

Adamyants T.Z. Current meanings of the modern sociocultural environment. Social sciences and modernity, 2020, No. 5, pp. 121-130.



Adamyants T.Z. Current meanings of the modern sociocultural environment. Social sciences and modernity, 2020, No. 5, pp. 121-130.
ISSN 0869-0499
DOI 10.31857/S086904990012327-1
: https://www.elibrary.ru/item.asp?id=44187185

Posted on site: 11.11.20


Abstract

The article refers to the meanings that make up the sociocultural environment and latent, and in some cases verbally have in any works, materials, propaganda campaigns. For social science it is important to study the current meanings that influence socially significant processes. Such a task is especially important in the situation of modern information (meaningful) wars, which are aimed at radically reformatting the pictures of the world of millions of people. Concept meaningˮ is seen as a complex multi-level structure (construct) that is focused on the institutional (motive-target) dominant. Methods of creating manipulative meanings are discussed in the article: it is the variability of terms and meanings at the middle levels of the constant semantic structure; creating fashion on destructive ways of communicating; manipulation of the interest inherent in most people to immorality and injustice. Mass development of understanding skills in the field of social communication is, according to the author, an important condition of people's ability to resist the meaningful projectiles of modern semantic wars and the success of social adaptation processes. The article refers to the meanings that make up the sociocultural environment and latent,and in some cases verbally have in any works, materials, propaganda campaigns. For social scienceit is important to study the current meanings that influence socially significant processes. Such a taskis especially important in the situation of modern information (meaningful) wars, which are aimed atradically reformatting the pictures of the world of millions of people. Concept meaningˮ is seen as acomplex multi-level structure (construct) that is focused on the institutional (motive-target) dominant.Methods of creating manipulative meanings are discussed in the article: it is the variability of terms andmeanings at the middle levels of the constant semantic structure; creating fashion on destructive ways ofcommunicating; manipulation of the interest inherent in most people to immorality and injustice. Massdevelopment of understanding skills in the field of social communication is, according to the author, animportant condition of people's ability to resist the meaningful projectiles of modern semantic wars andthe success of social adaptation processes.