Institute of Sociology
of the Russian Academy of Sciences

HUMANITIES OF THE SOUTH OF RUSSIA Scientific - educational journal 

2019. No3

Table of Contents

To the Readers P.9-13

To the 100th Anniversary of Yu.A. Zhdanov

Society and Culture: Yu.A. Zhdanov’s Concept of Culture Yury G. Volkov P.14-25

History and Culture of the North Caucasus in the Destiny of Yuriy Andreevich Zhdanov Aues M. Kumykov, Boris M. Zumakulov, Muslim S. Tamasov P.26-34

«Guardian of the island of salvation»: thoughts of Yu.A.Zhdanov Lyubov A. Surkova P.35-40

MODERN RUSSIAN SOCIETY

Ethos of Consumerism in the Context of the Political Deideologization of Modern Russian Youth Konstantin V. Vodenko, Sergey S. Chernykh, Alexander K. Vikulov P.41-51

Perspective Directions of Youth Volunteering Development in Modern Russia Vitalii V. Ovsii P.52-62

HIGHER EDUCATION: PROBLEMS AND PROSPECTS

Basic University in the Strategy of Regional Socio-Economic Development Besarion Ch. Meskhi P.63-76

Professional Identity of Teachers as a subject of theoretical reflection Galina Ig. Chikarova P.77-90

PHILOSOPHY AND SOCIETY

Modern Features of Popularization of Scientific Knowledge Elena M. Morozova P.91-99

Impact of Advertising on Positioning and Evolution of Demonstrative Consumer Conduct in the Russian Society: Social and Philosophical Approach Ilya V. Pechkurov P.100-108

The Problem of Archaization in the Socio-Philosophical Discourse Aleksey P. Sitnikov P.109-117

From The Empirical and Universal Subject of Cognition to the Existential Subject Zalina H. Emirova P.118-124

CULTURE AND GLOBALIZATION

National Character in the Structure of Identity Natalia N. Anisimova P.125-132

Resource Potential of Ethnic Identity in the Context of Global Transformations of the Modern World Marina A. Igosheva P.133-140

Modern Condition and Prospects for Development of Social Service of the Russian Orthodox Church: All Russian and Regional Trends Lyudmila B. Tomilina P.141-148

Prospects for Development and Innovatization of the Practices of Charitable Activity of the Russian Orthodox Church with Participation of Russian Non-Profit Organizations Ilya G. Sharkov P.149-156

SOCIAL STRUCTURE AND SOCIAL INSTITUTIONS IN MODERN SOCIETY

Territorial Public Self-Government as a Social Institution Daria S. Demin P.157-164

Interaction of Generations: Methodology of Sociological Research Hikmat N. A. Dzayi P.165-173

The Peculiarities of Youth Volunteering Institutialization in the Modern Russian Society Yury G. Volkov, Vitalii V. Ovsii P.174-185

Media Reality Factor in the Process of Transformation of the Values of the Demonstrative Consumption Actors: Social-Philosophical Analysis Sergey A. Dyuzhikov, Aues M. Kumykov, Ilya V. Pechkurov P.186-193

Archaization as a Factor of Social Behavior and Interpersonal Relations Elena An. Agapova, Aleksey P. Sitnikov, Elena E. Emirbekova P.194-202

SOCIO-POLITICAL AND ETHNICAL PROCESSES IN THE SOUTH OF RUSSIA

Ethnicity in Social Attitudes of the Population of the Rostov Region Zaur A. Zhapuev, Jana V. Artamonova, Azamat Kh. Luyev, Ivan G. Staforandov P.203-215

Social Consolidation and Innovative Development of the Regional Space of the South of Russia: Methodological Scheme of Research Vladimir V. Uzunov P.216-230

ECONOMY AND MANAGEMENT

Blockchain Technology as a Factor ff Development of the Medical Biotechnologies Market Ekaterina M. Dyudina, Alexey A. Shabarshin P.231-242

SCIENTIFIC LIFE

A.P. Pronshtein: to the 100th Anniversary of the Birthday Anatoly V. Lubsky P.243-253

BOOKS SUBMITTED TO THE JOURNAL

Books Submitted to the Journal P.254-258

RULES FOR AUTHORS

Rules for Authors P.259-263